スウエーデンの面白いものたち


by nyfiken
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Daniel McFadden




A Nobel prizewinner argues for an overhaul of the thory of consumer choice.
"The new Science of Pleasure"-
NBER WORKING paper No.18687, February 2013

This may throw the stone since most of us who tend to think "more choices can create better business." Although too many choices may lead consumers to fail to make any choice at all. I agree with that since shopping is ot fun anymore. So Sweden is right. They only have few choices. Once kind of milk, Coffee has three kinds -small, medium and big (of blended coffee) or others like caputino, cafelatte so on. While capitalistic country like Japan we used to have to chose one from 10 differents kind of coffee at Cafe when I was a student like kilimanjaro, guatemara, Moca, Columbia, mandarine, blue mountain, emerald mountain jawa, brasil santos etc.

Daniel McFadden

by nyfiken | 2013-04-29 00:54